Google Performance Max - Ebook

What’s Inside:

• Clear guidance on how Google Performance Max campaigns work and why they are different.
• Step-by-step instructions on setting campaign goals, structuring ads, and tracking performance.
• Tips on creating engaging ad assets that work across multiple Google platforms.
• Easy ways to use audience signals and AI-powered tools to improve targeting.
• Real-world examples of businesses successfully scaling with Performance Max.

What Readers Will Learn:

• How to set up and launch a Google Performance Max campaign from scratch.
• The importance of automation and machine learning in digital advertising.
• Proven methods to optimize ad creatives, budget allocation, and targeting.
• Practical tips for troubleshooting common campaign issues and improving ROI.
• How to scale and refine campaigns for long-term advertising success.